Proman
Situation
As one of the top male underwear brands from China, Proman was well established in Asia and many Middle-Eastern markets. Formation SD was given the challenge of revitalizing the existing Proman logo/logotype and creating new product packaging for high-end "Blue Line" series.
Challenge
Being a major industry player for decades, Proman's existing visual system was severely outdated and could no longer support its leadership image. The same situation applied to its product packaging. Brand Advantage™ Stage 1 was selected as the brand development program for this project.
Brand Advantage™
Proman's previous logotype consisted of angular block letters that did not compliment the company's elegant rounded logo. As Proman is a high-end product, Formation SD created a smoother, much more sophisticated logo/logotype combination to heighten the company's high-end and advanced image. For the premium Proman "Blue Line" product packaging, a stylish blue/black color theme was chosen to reinforce the series' high quality image and positioning, beautifully designed on a predominantly silver packaging background.