Eagle
Situation
Formation SD was commissioned by Vantage International, a Vietnamese-based automotive product distributor, to developing a product identity system for its new motor oil product.
Challenge
To immediately differentiate itself from its competition, the motor oil product was committed to obtaining a positioning and visual system that associates with high performance and superior quality. Brand Advantage™ Stage 1 was selected as the brand development program for this project.
Brand Advantage™
Formation SD created the 'Eagle" brand name and a stylized brand logo blending the abstract torque-like shape with an eagle's head, giving the brand a powerful and majestic presence. We further differentiated the two existing product lines by naming the higher-end product "Elite" and the other "Excel". Finally, we created a packaging visual system that further reinforces the product's high-performance, high-end appeal.