Daynightnet
Situation
Daynightnet, a Taiwan-based telecommunications company, was in need of a visual identity symbol that could effectively cross media boundaries and enhance the value of its service.
Challenge
Since the market is saturated with competitors offering extremely low rates, Daynightnet wanted to create a competitive edge without endangering its price position while implementing a strong visual system that would reinforce their professional and organizational image. Brand Advantage™ Stage 1 was selected as the brand development program for this project.
Brand Advantage™
As the company's specialty was offering set base fees for unlimited international calling, no matter the time or day, Formation SD developed a contrasting warm-cool color scheme and integrated moon symbol to strengthen Daynightnet's unique sales position and emphasize the company name. A powerful and efficient visual identity system has been developed to effectively enhance the sense of value of the Daynightnet brand without compromising it price premium.