News & Articles

Formation SD Launches New Corporate Website

VANCOUVER, CANADA August 5, 2010 - Formation SD is pleased to announce the launching of its new company website.

The new website features Formation SD's proprietary Brand Advantage™ campaign and focuses on differentiating the functional benefits for each stage of the Brand Advantage™ brand creation/management program. Several new informative features, such as a News & Articles and Brand Evaluator component, have also been integrated into the new website, reinforcing Formation SD's commitment to advocating brand innovation and knowledge.

Insotect Appoints Formation SD as Global Media Relations Representative

VANCOUVER, CANADA March 31, 2010 - Formation SD is pleased to announce that it has been appointed by Insotect Ltd., a global leader in outdoor-gear insulation system innovation, as its media relations representative worldwide.

Located in Vancouver, Canada, Formation SD will serve as a global media relations hub for Insotect, providing added service and marketing level support for its partners. As Insotect grows its reach and expands its product offering there will be a broadened need for specialized media relations. The establishment of this office in North America will ensure that the company's capacity for communication & support remains inline with the growth of its presence in the marketplace.

Proman Selectes Formation SD for DKDC Visual Identity Creation

QINGDAO, CHINA March 23, 2010 - Proman, a leading Chinese male underwear brand in China, has commissioned Formation SD to create a visual identity system for its new DKDC retail network.

Due to increased competition in its domestic Chinese market, Proman seeks to ensure the company's long-term prosperity by establishing an in-house retail network across mainland China. DKDC will be the name of the new retail network, which will offer Proman products aswell as some competitor brands. Formation SD has been commissioned specifically for the purpose of creating a visual identity system corresponding to Proman's established brand strategy.