Branding Q & A

1) Why is Brand Advantage™ special?
Brand Advantage™ is our unwavering course of action for maximizing the value of your brand through optimized its impact and efficiency.

2) Is there a particular method or process by which Brand Advantage™ is developed?
Yes. The way by which Brand Advantage™ is developed is called the 4I Formula™. This advanced brand development process ensures that your brand will be understood, organized, created and communicated in the most powerful and efficient manner.

3) Is Brand Advantage™ only suitable for full-scale branding projects?
No. All effective branding projects, large or small, need to be understood, organized, created and communicated in the most powerful and efficient manner.

4) Why should I choose Brand Advantage Stage 1™ for my brand development?
Essentially, if you already have a brand strategy in mind but are looking for an effective brand identity system, Brand Advantage™ Stage 1 is the perfect program for you.

5) Why should I choose Brand Advantage Stage 2™ for my brand development?
If you have a unique business/brand vision and believe it should be the driver for your business success, Brand Advantage™ Stage 2 is designed for helping you achieve your brand aspiration.

6) Why should I choose Brand Advantage Stage 3™ for my brand development?
Not every business aspires for nor has the necessary resources for brand leadership. But if you have the mentality and resources to do so, welcome to Brand Advantage™ Stage 3.

7) How long does a typical specialized brand solution project take to complete?
As any small or specialized branding project would still need to be effectively understood, organized, created and communicated, it usually would takes 2 to 6 weeks to complete. But for more complex specialized brand solutions, such as brand website development, it may take much longer.

8) How long does a typical Brand Advantage™ Stage 1 project take to complete?
The advantage Stage 1 has over Stage 2 and 3 is that it is less complex and requires less time to develop. Under normal circumstances, a stage 1 project would likely take 4 to 12 weeks to complete.

9) Is there a way to fast-track a branding project if we really need to?
There are certain ways we may be able to speed up the branding process due to your project's time constraint. But it will likely involve prioritized scheduling and overtime work hours, which may increase the overall project cost.