1. Your company currently employees:
Less than 15 people fulltime
Between 15 ~ 50 people fulltime
More than 50 people fulltime
2. The history of your company is:
No history, as it's a whole new venture
Less then 10 years
More than 10 years
3. Your product/service is:
Distributed locally
Distributed nationally
Distributed internationally
4. The subject of your branding is:
A particular product/service
A stand-alone company
A corporation with multiple sub business divisions
5. Your brand is currently managed by:
Myself
My appointed employee(s) or special department within my company
A professional agency outside my company
6. Your brand is currently:
A new entry or not a top 10% sales leader in its market
One of the top 10% sales leaders in its market
One of the top 3 sales leaders in it market
7. Your product/service is:
Very common and has many direct competitors
Not very common and has only a few direct competitors
Very unique and has no direct competitor
8. The branding/advertising budget of your brand is:
No particular method for advertisement budgeting
Less than 10% of its annual revenue
More than 10% of its annual revenue
9. If you must choose only one answer, you consider branding as:
A means for enhancing my sales
An effort to appreciate the value of my business
A driver of my business
10. If you must choose only one answer, you are branding because:
I want to improve my business
I wish to advance my market position
I have a business vision to establish
11. If you must choose only one answer, your brand is or will be successful because:
It represents my outstanding product/service
It is well created and managed
It stands for a great idea
12. If you must choose only one answer, the most important aspect of your brand is:
Brand identity (name, logo, etc.)
Brand strategy
Brand management
13. Your investment in branding will be:
Short-term with immediate result
Short-term but with long-term result
Long-term with long-term result
14. Do you currently have a brand strategy that is clear and sound?
Yes. And this is the plan we are going for
Yes. But I am open to alternative suggestions
No. And we should begin to make one
15. Currently what is the state of your brand identity?
It now only has the essential brand elements, such as brand name, slogan and logo
It now has many essential brand elements and a good set of designed brand assets
It not only has the essential brand elements and assets, but also an identity system
16. Currently how is your brand management like?
Not very structured. Most brand decisions have been made intuitively
Organized but not very complex
Highly organized and sophisticated
