Starsync

Situation

Willis Electric Ltd. is an international leader in the field of seasonal lighting innovation and manufacturing based in China. Formation SD was invited to create a brand series for the company's newly invented remote control seasonal lighting that were to be widely distributed throughout various major retailer chains such as Lowes.

Challenge

Mandated to create an unprecedented remote-controlled seasonal lighting for both the Halloween and Christmas seasons, the product branding needed to express the distinct visual styles of these seasons while projecting a cutting-edge image for this new technology.

Brand Advantage™

Formation SD invented the name "Starsync™" to symbolize this new product line's remote-control niche and its premium product positioning. We then created an inspirational visual identity system that is well structured, creating enough room for the series' numerous sub-product lines. Subsequently, an extended brand series "Star Maestro" was incorporated into the Starsync™ product portfolio.