Helix

Situation

Helix SR & ED Consulting Group Inc., a Toronto-based SR & ED (Scientific Research & Experimental Development) program consultant was looking for a prominent, elegant and high-tech-looking visual identity system to enhance the value of their business. They came to Formation SD for the answer.

Challenge

As the province of Ontario technology sector was already saturated with SR & ED agencies, it was quite challenging for any of these agencies to stand out from the crowd.

Brand Advantage™

As "prominence" was one of the key brand aspirations for Helix, we selected the most striking color combination of red, orange and yellow to make the brand stand out visually. We then created an elegant yet high-tech-looking brand logo physically featuring a helix form as a part of the design composition. We decided to take the helix form even further by making it an interesting space divider for the brand's visual background. Furthermore, we developed the "Realize Your Innovative Momentum" as a powerful call-to-action for Helix's target customers.