Fogata

Situation

Formation SD was tasked with creating a comprehensive and favorable visual identity for the Mediterranean restaurant Fogata, which specialized in high-end rotisserie dinners in beautiful Whistler BC. The image had to reflect not only the type of food offered, but also the warm, friendly atmosphere of the restaurant.

Challenge

Whistler is a world-famous luxurious resort site with a majority of its restaurants possessing high-end visual environments. Fogata needed to excel with not only a high-end visual system but also a highly emotional one to precisely manifest its unique ambiance.

Brand Advantage™

The name Fogata means "campfire" in Spanish. This name reflected the restaurant's specialty and atmosphere so well that it was formed into both the company's positioning and primary visual communicator. We take the brand essence "The Flair of Spirited Dining" as the key inspiration that drives the branding and ultimately created a sensual brush-stroke and flame-like symbol to form Fogata's capital 'F', accentuating the restaurant's unique image while injecting into Fogata's business a unique and powerful soul that drives the branding for a distinctive restaurant that offers a unique and memorable dinning experience.