Billy Lin - President and Director of Brand Formation

Graduated from the School of Architecture in University of Waterloo with a unique balance of design creativity and strategic thinking, Billy Lin entered corporate identity design and brand development at Asian industrial leader Proman in 1996. There he explored the branding power of numerous world-class business partners such as Jaguar, Pierre Cardin, Yves Saint Laurent, Jockey and Playboy.

With several branding projects for clients such as AutoMind and Tungsang International, he founded Formation SD in 1998 to converge his philosophy of Impact and Efficiency in branding with a passionate aspiration to innovate the branding industry.

As Formation SD has grown to serve a broader range of clients across the Asia Pacific and North America, Billy has shifted his professional contribution from project creative to the cohesion of all comprehensive branding projects ensuring that we always deliver impact and efficiency in branding.