Aran Kay - Director of Brand Strategy

A recipient of a Master of Science degree from the University of British Columbia, Aran has developed superior research and analytical skills that have given him the ability to deliver powerful solutions from complex challenges. From this strength Aran built the successful creative firm, Professional Copywriting, where his passion for integrated solutions won his company such clients as Canadian Tire, Direct Energy, the Government of British Columbia and more.

A member of Formation SD since 2003, Aran has been key in the formulation and application of Brand Advantage™, building the unified brand portfolio of Tungsang International, developing AutoMind's powerful brand core, and injecting life into Dynamotive's global green energy solutions.

Aran's passionate pursuit of the advancement of the branding for our global client base place him as Formation SD's pre-eminent Brand Strategist and our industry's burgeoning Brand Futurist.