Proman
Situation
As one of the top underwear brands in China, Proman was well established in Asia and many Middle-Eastern markets. Formation SD was given the challenge of refining the existing Proman logo/logotype and creating new product packaging for high-end "Blue Line" series.
Challenge
Being a major industry player for decades, Proman's existing visual system was severely outdated and could no longer support its leadership image.
Brand Advantage™
Proman's previous logotype consisted of angular block letters that did not compliment the company's elegant rounded logo. As Proman is a high-end product, Formation SD created a smoother, much more sophisticated logo/logotype combination to heighten the company's high-end and advanced image. For the product packaging, a stylish blue/black colour theme was chosen to reinforce the series high quality image and positioning. |
