Fountana
Situation
The Fountana Beverage Ltd. is a Vancouver-based beverage importer/exporter specializing in bringing the best Asian beverages to the Canadian market while marketing select Canadian beverages to the Asian Pacific region.
Challenge
The management of Fountana wished that the company could retain a highly visual identity system that conveys the company's management and business progression.
Brand Advantage™
To create a modern image for this well-structured and progressive beverage company, Formation SD developed a solid yet dynamic looking triangular corporate symbol in the form of the company's capital 'F'. The inner triangle, in bright red, symbolizes the flavorful content of Fountana's products, which is embraced by the black outer triangle that symbolizes its management structure. |
