Formation SD

brand advantage™

Insotect

brand advantage™ stage 3


establishing your brand leadership

By synchronizing your brand strategy, creative and management into one powerful initiative, Brand Advantage™ Stage 3 delivers brand leadership for today and tomorrow.

Brand Advantage™ Stage 3 Process:

  • Assess brand owner's vision.
  • Analyze business competitive edges.
  • Analyze owner's brand management.
  • Analyze brand distinctions for communication.
  • Establish target brand position.
  • Establish brand architecture.
  • Establish brand experience strategy.
  • Create essential brand concept (BAM™).
  • Create primary brand elements (i.e. brand name, logo, slogan.).
  • Develop literary identity system.
  • Develop visual identity system.
  • Develop brand identity manual.
  • Design & produce key brand assets.
  • Organize & design periodical brand publications.
  • Establish brand asset management & tools (BASE™).
  • Plan & schedule brand communication.
  • Organize & coordinate brand events.
  • Organize & create brand advertising.
  • Tracking brand effectiveness.
  • Evaluate next-cycle brand improvements.

    Brand Advantage™ Stage 3 Standard Features: (** if applicable)

  • Brand Objective Review
  • Brand Vision Assessment
  • Brand Asset Audit
  • Brand Logistics Audit
  • Brand Strength & Opportunity Research
  • Brand Positioning
  • Brand Architecture
  • Brand Experience Strategy
  • BAM™ (Brand Advantage Motivator)
  • Brand Name & Slogan**
  • Brand Literary Identity System
  • Brand Logo & Color Scheme
  • Brand Visual Identity System
  • Brand Print Collateral
  • Brand Periodical Publications**
  • Brand Website**
  • Brand Online Assets**
  • Product/Service Packaging**
  • Brand Environment**
  • Brand Identity Manual
  • BASE™ (Brand Asset Support Engine)
  • Brand Communication Planning
  • Brand Launching & Events
  • Brand Promotion/Advertising
  • Brand Maker™ (24-month contract minimum)
  • Brand Tracking
  • Brand Valuation